Blaze pink helps hunters stay safe

Hunters’ apparel selection will now include blaze pink under legislation recently signed into law.

House Bill 4231 allows for blaze pink to be worn as an alternative to orange during firearm deer season and upland game season.

Current law required hunters to wear solid blaze orange caps and upper garments to help increase visibility and improve safety. However, proponents of the legislation argued that blaze pink is a viable and safe alternative color.

According to a study conducted by a University of Wisconsin-Madison professor, spectrometric analysis showed that blaze pink tested with similar visibility as blaze orange, if not better in certain instances.

The measure, which received unanimous support in the Senate and the House, was signed into law on Aug. 18 and will take effect immediately.

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